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— Victoria Allen, Financial Representative
Modern Woodmen
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Illumina Interactive, Inc.
I used the Match game to increase training retention on a long training rollout and the people who played the game scored 21% better on the post test than those who didn’t.
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PPD, Inc.

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Building Adaptive Learning for Defense Readiness

How Lexicon Interactive Used Lectora® to Create an Award-Winning Training Experience for the Swedish Armed Forces.

“Lectora gives us total creative freedom. It’s powerful enough to handle advanced logic and AI integration, yet intuitive for rapid development. It’s the backbone of our most innovative work.”

Tobias Öqvist

Head of Development

Lexicon Interactive

Awards

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Client

Lexicon Interactive, part of the Lexicon Group, is one of Sweden’s leading providers of digital learning solutions. Its clients span both public and private sectors, including government agencies, educational institutions, and global corporations. The company believes in learning that makes a real difference, helping clients create the right conditions for development. 

By combining instructional design expertise with cutting-edge authoring technology, Lexicon Interactive solves the challenge of making large-scale training both engaging and effective. This approach emphasizes creativity, interactivity, and measurable impact—qualities that have positioned it as one of Scandinavia’s most respected digital learning partners.

At Lexicon Interactive, learning is more than content and technology—it’s about understanding people and daring to think differently. The team often steps in early in the process, bringing pedagogical insight, ideas, and inspiration to create solutions that truly support growth. This philosophy underpins its creative and human-centered approach to learning design.

Challenge

The Swedish Armed Forces required a digital training solution capable of preparing personnel across a wide range of disciplines—from leadership and compliance to mission-critical operations. Traditional eLearning formats lacked the flexibility and adaptability needed to serve such a diverse learner base.

Lexicon Interactive’s challenge was to design a training experience that could intelligently adapt to each learner’s performance, ensuring efficiency without sacrificing engagement or instructional rigor. The solution needed to be scalable, data-driven, and seamlessly deployable across the Armed Forces’ broad audience.

Strategy & Solution

To meet this challenge, Lexicon Interactive turned to Lectora®, its primary authoring tool from ELB Learning®, for over 16 years. With Lectora’s robust architecture and flexible scripting capabilities, Lexicon Interactive integrated AI-driven adaptivity to personalize each learner’s path through the course.

With Lectora, the company created a highly responsive learning experience that adjusted content and difficulty based on real-time user performance. Learners who demonstrated proficiency advanced faster, while those needing reinforcement received targeted guidance and additional practice opportunities—all within a cohesive, visually engaging framework.

Collaboration, Curiosity & Experience

While Lectora was an important tool, what truly made the project award-winning was the combination of Lexicon Interactive’s deep instructional experience, curiosity, and close collaboration with the Swedish Armed Forces. Lectora empowered the team to implement its ideas, but the innovation came from pushing creative and technical boundaries while leveraging AI in a truly useful, real-world way.

Results

The project not only achieved outstanding learner engagement and performance metrics, but it also won the ‘Innovation of the Year’ award at the 2025 Swedish Learning Awards for the project ‘Generative AI in Digital Learning Production,’ developed in collaboration with the Swedish Armed Forces.

The success of this initiative demonstrates how Lectora empowers instructional designers to move beyond traditional linear course models and build data-driven, learner-centered experiences that deliver measurable outcomes.

“Winning the Innovation of the Year award validated how powerful adaptive learning can be when built with the right tools.”

Beyond this project, Lexicon Interactive continues to rely on ELB Learning’s ecosystem—including CenarioVR®, Microbuilder®, and explorations into Arcades™ and Rehearsal—to enhance its broader portfolio of digital learning experiences. While Lectora remains its cornerstone for custom development, other ELB tools enable the organization to expand into immersive simulations, rapid microlearning, and scalable video-based practice environments. Together, these tools allow Lexicon Interactive to meet a wide spectrum of client needs, from complex enterprise learning to quick-turn training deployments.

“Our clients love the level of interactivity and intelligence we can build into Lectora courses. It’s where creativity meets capability!”

Why ELB Learning

For Lexicon Interactive, ELB Learning is more than a vendor—it’s a long-term innovation partner.

With Lectora and other solutions from ELB Learning, the company can continuously push creative and technical boundaries—building adaptive, gamified, and AI-enhanced solutions that keep pace with evolving client demands.

Looking ahead, Lexicon Interactive plans to continue collaborating with ELB Learning to explore new AI-driven authoring and intelligent content capabilities, ensuring it remains at the forefront of learning innovation.

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