Driving Quality Culture Across a Global Architecture, Engineering, & Construction (AEC) Enterprise

Arcadis is a global design, engineering, and consultancy firm headquartered in the Netherlands, serving businesses, cities, and industries worldwide. Founded in 1888, the company has over 135 years of history, operating 250+ offices across 30+ countries with around 36,000 employees. Arcadis delivers sustainable solutions for natural and built assets spanning the environment, energy, water, buildings, transport, and infrastructure sectors.

Arcadis aimed to enhance nearly every professional’s awareness of quality fundamentals and process requirements, and to enable consistent use of its enterprise information management system, the AIMS. 

The scale—encompassing 36,000 learners across countries, time zones, functions, and roles—made it difficult to deliver a single, on‑brand message while keeping delivery to roughly 30–35 minutes. The experience had to exemplify “quality” in its own right, remain accessible across devices, and comply with internal privacy practices. 

Operationally, the teams needed to move quickly through one consolidated review per stage (storyboard → alpha → beta → final) without scope creep, yet still accommodate late content changes. Technically, the solution had to integrate well with the in-house learning experience platform (LXP) as SCORM packages and establish reliable completion tracking and reporting, even though analytics access was limited for the project leads. For the AIMS learning specifically, learners required clear, hands-on demonstrations of key tasks. For Intro to Quality, the team sought guidance on the right level of interactivity and assessment to sustain engagement at scale.

ELB Learning® used a co‑design approach for speed. Building on Arcadis’ brand guidelines, ELB created a visual storyboard mapping structure, on‑screen text (OST), draft visuals, and narration. Reviews went through each stage with a single consolidated round at each phase to keep decisions clear and momentum high. 

Two complementary experiences shared one look and feel. Intro to Quality offers a concise Level 2 journey with characters, click‑and‑reveal interactions, and assessments (including dropdown, drag‑and‑drop, and multiple choice questions (MCQ)). AIMS emphasizes “learn by seeing and doing,” weaving 8–10 minutes of screenshot‑based demos with highlights, callouts, and cursor movements, plus click‑and‑reveal and MCQ single‑/multiple‑correct practice.

Content elevates key ideas as OST with detail via narration. Visuals are drawn from Arcadis’ library and curated stock; motion is purposeful through progressive builds, subtle highlights, and zooms for clarity. Professional voiceovers (VOs) with regional accents boost cultural inclusion and relatability, while AI VOs accommodate last-minute changes without compromising deadlines. Both modules are accessible, mobile‑ready, and privacy‑aware.

• Co‑design + visual storyboard with disciplined, consolidated reviews
• Consistent Arcadis UI leveraging the sustainability series template
• Built in Articulate Storyline; delivered as SCORM with source files for the LXP
• Accessibility & VO: WCAG‑aligned delivery; professional VO with optional AI VO for rapid updates

ELB Learning delivered two production‑ready modules that are simple to deploy and easy to sustain. Intro to Quality is live and embedded in onboarding; AIMS is in pilot mode with open access and broader communications in the queue. The stakeholder sentiment is positive, which reflects the momentum of adoption. The flexibility of switching to AI voiceovers for late changes kept milestones on track. Other key wins include:

• Quality learning is embedded in onboarding and promoted across the globe.
• A consistent Arcadis-branded experience that models quality in the learning itself.
• Assessment-aligned objectives created a clear, measurable baseline for improvement.