Empowering Growth Through Learning

Conversion Logix is a digital marketing technology company specializing in strategic campaign management, performance-driven campaigns, and AI-powered attribution reporting for the multifamily and senior housing industries. The organization differentiates itself through high-touch account management, AI-enabled campaign tools, and tailored marketing solutions. As a growing company with a forward-thinking culture and a multigenerational workforce, Conversion Logix recognized the importance of structured employee learning and development to support continued growth and employee engagement.

When Jean Eckhoff joined Conversion Logix to lead the learning and development function, the organization was in the early stages of formalizing its internal training structure. While a strong company culture and supportive leadership were in place, there was an opportunity to establish a centralized learning and development (L&D) framework that could support consistent onboarding, skill development, and scalable growth.

New hires often faced a disjointed and overwhelming onboarding experience, requiring significant time and effort from managers and executives to bridge the gaps. The organization recognized the need to:

• Establish a centralized and scalable learning platform.
• Deliver a structured and engaging onboarding experience.
• Provide meaningful cross-departmental upskilling opportunities.
• Enable scalable coaching and feedback, particularly for sales and leadership roles.

To address these needs, Conversion Logix selected ELB Learning as its strategic L&D partner, implementing a suite of tools, including the Rockstar Learning Platform, Rehearsal for video coaching, and Lectora™ for SCORM-based authoring.

Jean Eckhoff, as a department of one, prioritized efficiency and ease of use when evaluating potential solutions. ELB Learning’s integrated tools offered both the flexibility to launch quickly and the scalability to support long-term development goals. Jean adopted a phased, learner-centered implementation strategy:

• Structured Onboarding Program: A comprehensive onboarding journey was built using Rockstar Learning’s microlearning capabilities, interactive videos, gamified assessments, and team overview modules.
  
  
• Safe Practice and Coaching: Rehearsal was introduced to support skill development in sales and leadership roles. Employees recorded roleplays and received AI, peer, and manager feedback asynchronously, creating a safe, scalable space for practice.
  
  
• Custom Learning Paths: Year-long, self-guided development paths for emerging leaders were developed, incorporating a mix of microlearning, reflection assignments, and rehearsal-based storytelling.
  
  
• Interactive Course Creation: Lectora™ was used to build custom SCORM modules for initiatives such as product certification. Jean leveraged the built-in interactivity and responsive design to produce professional-grade learning content efficiently.
  
  
• Gamified Learning Experiences: Games were embedded throughout lessons to reinforce learning and increase engagement, with future plans to incorporate The Training Arcade^® for more advanced game-based training.

Content creation was accelerated through ELB’s AI-driven tools, which enabled Jean to transform subject matter expert materials into engaging, multimedia learning modules with minimal turnaround time.

Since implementing ELB Learning’s suite of tools, Conversion Logix has achieved significant improvements in learning outcomes, employee engagement, and operational efficiency:

• Onboarding ramp-up time reduced by over 75%, from 2–3 months to approximately 1.5 weeks.
• Consistent five-star learner ratings across all onboarding courses, with new hires reporting a fun, clear, and highly engaging experience.
• Over 10 hours per week saved by senior managers previously involved in manual onboarding.
  
  
• 100% adoption of the Rehearsal platform across target teams within two months, with strong engagement in both sales and leadership contexts.
• Ongoing leadership programs have demonstrated measurable growth in skills and have provided qualitative data supporting business impact.
• A strong culture of learning has been cultivated through monthly optional courses and self-directed learning paths, supporting employees across multiple functions and seniority levels.

Jean continues to lead with innovation, focusing on data collection to further demonstrate ROI and explore additional use cases for gamification and AI-based training tools.

Conversion Logix’s partnership with ELB Learning demonstrates the power of scalable, user-friendly tools to build a high-impact learning culture, even within a lean team structure. By aligning technology with strategic goals and learner needs, Conversion Logix has not only improved employee onboarding and upskilling, but also strengthened engagement, leadership development, and organizational performance.