From Onboarding to Continuous Improvement: L&D at Scale for Automotive Logistics

RPM provides the automotive ecosystem with flexible logistics for the transportation of finished vehicles and other specialty freight. To support the exact requirements of clients, RPM’s custom-engineered technology automates, optimizes, and digitizes the shipping process throughout a vehicle’s life cycle. Their non-asset model is agile and flexible, bridging transportation modes regardless of scope and complexity to drive an operational advantage for its clients.

Backed by Trive Capital and Bluejay Capital, RPM strives to be the premier service aggregator for finished vehicle logistics and value-added interconnected services. By offering clients a sophisticated network covering over-the-road, rail, port, and sea, RPM is transforming the future of mobility.

When RPM formalized Learning & Development in January 2025, the function consisted of a department of one supporting over 300 employees worldwide, with 250 employees based in the United States. The team inherited a limited, underutilized LMS that acted more like a file cabinet than a learning ecosystem with insufficient licenses, no reliable learner transcripts, and little beyond new-hire onboarding.

RPM needed to:

• Scale quickly with a limited headcount by converting SME materials into training efficiently.
• Deliver a frictionless learner experience that encourages adoption and fits daily workflows.
• Track progress and report to leaders for accountability and performance management.
• Establish a single source of truth for job aids, process guides, and compliance documents (supporting ISO 9001 discipline).
• Serve diverse use cases. From onboarding and professional development to continuous improvement and compliance, with targeted access tailored to each audience.
  
  

RPM was seeking a modern LMS that’s easy to use, quick to build in, secure (SSO), audience-aware (learner groups), and analytics-ready, so that a small L&D team could deliver outsized impact.

ELB Learning partnered with RPM to implement the Rockstar Learning Platform (RLP) with a rapid but structured rollout. 

Implementation Approach

• Go-live with single sign-on for instant access.
• Classic ADDIE-informed workflow: quick needs analysis with departments, SME content intake, rapid build, stakeholder review, publish.
• Leadership messaging to signal a culture shift toward continuous learning.
  
  

Key Solution Components

• MicroBuilder for Microlearning: Build concise, engaging modules in days (not weeks); co-create content with SMEs to accelerate throughput and reduce review cycles.
• SSO & Learner Groups: One-click access and targeted assignment strategies (required vs. “nice-to-know” catalogs).
• Transcripts & Reporting: Course-level progress, completions, and group rollups to equip leaders with actionable insights.
• Central Repository & Version Control: House job aids, process guides, and compliance documentation so learners always see the latest version.‍
• Scalable Governance: Lightweight publishing standards and tagging to keep growth organized as more departments contribute.

With ELB Learning’s solution in place, RPM reduced build times from 3–6 weeks to days and now achieves enterprise-level scale and visibility from a lean L&D team, aligning training with performance management and driving continuous improvement. Further, the impact registered includes:

• Around 95% of US-based employees enrolled and completed at least one course within 4 months of launch. In total, 157 learning modules have been created and rolled out to learners.
• Positive learner feedback on ease of use and “everything at your fingertips.”
• Clearer expectations and momentum from visible leadership sponsorship.
• L&D provides leaders with progress snapshots, driving accountability and focus.
• The LMS now functions as the single source of truth for process guides and job aids, supporting ISO 9001 documentation discipline and reducing version confusion.